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I’d Rather Be in the Studio! by Alyson B. Stanfield
Subtitle: “The Artist’s No-Excuse Guide to Self-Promotion.” I consider this the most important book an artist can have in their marketing arsenal! Alyson gives tons of great advice, explains the why of it all, and provides clear tools and procedures for getting it done. I cannot recommend this book highly enough: I even reference it in the artist development classes I teach at the Dougherty Arts School!
The new edition includes expanded information on using Facebook and Twitter effectively, more social media tips, and revised information on blogging.
The link above will take you to Amazon to purchase the second edition, or you can use this link to order the new edition directly from Alyson, and receive some great perks!
The Right-Brain Business Plan: A Creative, Visual Map for Success by Jennifer Lee.
If you are the kind of creative person who cringes when faced with a balance sheet, and you skipped all those “boring” business classes your Mom wanted you to take to “have something to fall back on,” this book is for you! Jennifer Lee guides you step-by-step through the necessary process of getting a business plan down on paper so you can succeed in your art career, and she does it all in a non-threatening, creative manner. Woven throughout are Success Stories, practical tips, and excellent checklists.
How can you know when you’ve reached your goals if you haven’t articulated them?
Brag!: The Art of Tooting Your Own Horn without Blowing It by Peggy Klaus
Peggy Klaus believes in doing many of the same things that I am firmly convinced make all the difference in connecting with art buyers… and the number one thing is to tell stories! Ms. Klaus makes a very compelling argument that if one doesn’t want to be overlooked, one must be willing to learn how to artfully weave one’s accomplishments into a story format so that they may be shared at the appropriate times, in or out of a professional setting. There are loads of practical tips, and anecdotes illustrating the major points. I wish this book had existed way back when I was beginning to make my way in the world.
Art Business & Legal
Legal Guide for the Visual Artist, Fifth Edition by Tad Crawford
Covering everything from copyright and other intellectual property concerns to contracts and negotiations, this newly revised and expanded edition of the classic is a must-have for every visual artist. It even includes sample forms!
I wouldn’t be without it.
Recent Print Publications That Include My Artwork
A Rivertop Journal by Walt Franklin
Walt Franklin is a gifted poet and nature writer from my home area along the border between New York State and Pennsylvania. This autobiographical work contains three of my black and white photographs, including two portraits of Walt taken on some winter rambles through the snowy woods.
AudioXpress, January 2009
Photo of two audio world luminaries, Scott Wurcer and John Curl, at an event in San Francisco.